What matters most—and is that how you start your day?

August 19, 2014

How you spend your time and your money reveals your priorities whether you intend them to or not. Make the most of your day by starting it with things that matter to you:
• Being kind or saying “I love you”
• Spending time in meditation, prayer, or quiet reflection
• Enjoying quality time with family or friends
• Exercising
• Selecting healthy foods for the day
• Getting outside (with or without your pet)
• Reading
• Writing
• Catching up on social media
• Saying “no” to a bad habit
• Choosing to say “yes” only to the best opportunities
• Focusing on one task that will make your business successful

If your business “to-do” list seems too long to narrow your choices down to just one, consider a direct or indirect money-maker from Lynn Terry’s list of tasks.

Save time and shine online with content creation, writing, editing, publishing, and online posting done for you by Debbie Lynn Butler, the E-Content Butler.

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Ways to sell more to your current customers

August 5, 2014

Where are your marketing minutes and dollars spent—on future prospects or current clients? Depending on your answer, you may be wasting your resources.

Focus on the customers you already have—the people who have chosen to spend their hard-earned cash on your product or service. Provide an exceptional product/service and excellent customer service. This will lead to additional sales in the form of repeat business and friends-and-family referrals.

If you prefer more of a hard sell, this post from Heidi Cohen offers multiple ways to encourage existing customers to buy more.

Save time and shine online with content creation, writing, editing, publishing, and online posting done for you by Debbie Lynn Butler, the E-Content Butler.


Do you know about Google My Business?

June 24, 2014

First of all, it’s free to get your business on Google, and who doesn’t like free? Secondly, Google is making things easier for users by putting more features together in the same place. They will also automatically convert current Google+ Pages and Google Places to the new format.

Danny Sullivan’s “Google My Business: A Visual Tour of Google’s New Tool for Local Businesses & Brands” shows you how to set up your own Google My Business account. He also offers links to a product explanation, the Google page where you can get started, an explanation of how non-local brands fit in, and how this will simplify your marketing.

Save time and shine online with content creation, writing, editing, publishing, and online posting done for you by Debbie Lynn Butler, the E-Content Butler.


Social media lead generation tools

May 13, 2014

Lead generation doesn’t have to be a chore. Take these simple steps.
• Choose your favorite social media platform
• Look over the resources mentioned in Debra Eckerling’s article “16 Resources To Generate Leads With Social Media
• Try at least one of them
• Measure the increase in your leads and sales
• Repeat with one or more tools and social media sites

Save time and shine online with content creation, writing, editing, publishing, and online posting done for you by Debbie Lynn Butler, the E-Content Butler.


Price versus value–for you and your customer

April 15, 2014

Every business person (and artist, author, inventor, and musician, too) must make decisions about how to price a product. When you have poured your heart and soul into a finished product like a book or a piece of art, it may be hard to separate the perceived value to you, the creator—and thus the “obvious” price in toil and time—from the perceived value to the person who will actually purchase this masterpiece—and thus the price that will generate sales.

If you struggle with pricing, David Gaughran sums up the problems that confront all creative individuals trying to earn a living through their art and offers solutions in “The great e-book pricing question.”

Save time and shine online with content creation, writing, editing, publishing, and online posting done for you by Debbie Lynn Butler, the E-Content Butler.


How a horrendous headline helps blog readership

February 25, 2014

People are predictable—they frequently focus on flaws first. For proof, think about the first words out of the mouths of certain sports commentators, peer reviewers, judges, evaluators, reporters (not just restaurant reviewers and movie critics), and even your own mother (you know the drill: “so beautiful but.…” or “very handsome, however….”).

Use fault-finding to focus attention on your blog. I’m pretty sure someone—maybe even you—read this blog post’s headline and thought “That’s wrong—you need great headlines because they determine whether people keep reading.” So true! Luckily for me, this headline was a shameless appeal to people’s propensity to find fault.

Fortunately for both of us, there are multiple ways to increase blog readership. Check out Heidi Cohen’s “64 tips to increase blog reach” and pick your favorites.

Save time and shine online with content creation, writing, editing, publishing, and online posting done for you by Debbie Lynn Butler, the E-Content Butler.

 

 


What to do with your old computer and outdated technology—upcycle and recycle

January 7, 2014

If you have acquired new technology and want to get rid of your old computer, laptop, tablet, or smartphone, please do not toss it in the trash. Recycle or upcycle instead.

The Exton Region Chamber of Commerce (in southeastern Pennsylvania) has sponsored electronics recycling events. Your city or local Chamber may do likewise.

Middle school and high school students in Pennsylvania’s Derry Township School District (if you like to travel, they are in “Hershey, PA—the sweetest place on earth”) are upcyclers. They take materials that might otherwise be discarded and give them a new and better purpose. In this case, they will be refurbishing technology and donating it to those in need in the community. What a great way to use their talents and interest in technology while making a real difference in the world!

I hope you can find similar upcycling and recycling programs in your area.

Save time and shine online with content creation, writing, editing, publishing, and online posting done for you by Debbie Lynn Butler, the E-Content Butler.


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