If you’re searching for a pot of gold at the end of a rainbow

March 17, 2015

You will only find a pot of gold at the end of a rainbow in legends, the theater, and advertising. To make the most of the money you do have, check out these tips on bargain hunting for your business from Steve Gillman.

Save time and shine online with content creation, writing, editing, publishing, and online posting done for you by Debbie Lynn Butler, the E-Content Butler.


Add some life to that laptop

January 14, 2014

If you or someone you know does a lot of travelling toting a laptop, check out Christopher Snow’s article “The Road Warrior’s Guide to Laptop Maintenance”  to possibly prolong your laptop’s lifespan.

Save time and shine online with content creation, writing, editing, publishing, and online posting done for you by Debbie Lynn Butler, the E-Content Butler.


The gift that keeps on giving: 25+ inexpensive gift ideas you could use today

December 15, 2011

Are you tired of giving what’s expected (but not appreciated) or receiving obviously regifted items? Set a new standard. Give a gift that keeps on giving—teach someone else a life skill or a business strategy that you know and love.

Think back to your childhood. Did you have a grandmother who taught you to sew? Did you learn how to fish because a favorite uncle took you fishing? By sharing their interests, they gave gifts that keep on giving long after they are gone.

Because I’m in the content creation business, a great gift that keeps on giving includes a helping hand along with written do-it-yourself instructions.
For family members and friends: how to
• Prepare a recipe that has been in the family for years
• Fix a couple of special dishes for a person with a newly-diagnosed medical condition like diabetes, celiac disease, or high cholesterol
• Cook the holiday turkey (or its substitute)
• Wash clothes
• Mend a tear or sew on a button
• Clean _____ (an heirloom, the bathroom, the car)
• Change a tire
• Report and deal with the aftermath of an accident
• Prepare and stick to a budget
• Balance a checkbook
• Find and apply for funding for _____ (a college education, a vehicle, a new home)
• Program the new _____ (electronic device)
• Catch and debone fish OR stay upright while sailboarding OR create a scrapbook of memories OR know without a doubt you will see your grandparent in heaven….any passion you can share

For an entrepreneur: how to
• Find and apply for funding for a business
• Create the perfect business name
• Make the most of an e-mail signature or business card
• Design a memorable business card
• Choose memberships wisely
• Create a _____ (Request for Proposal form, fax cover sheet, simple contract)
• Set up or update a Web site
• Create fresh content for a blog
• Write and submit articles to article directories
• Set up a social networking profile with settings that are purpose-specific and age-appropriate
• Promote a new social networking URL or ID
• Tweet or post to build trust

What gift that keeps on giving would you like to give to someone you know?

No cost or low cost technology resources

October 27, 2011

Don’t let Richard Byrne’s title “77 Web Resources for Teachers to Try This Summer”  keep you and your business from benefitting from this excellent list of online resources. He has mentioned some favorites I recommend to clients including:
Blogger for easy blog set up
Weebly for a quick, professional-looking Web site
Google maps for leading customers to your brick and mortar store
Twitter for networking and professional development
Diigo and Delicious for bookmarking your favorite sites so you can blog about them later
Google Docs for creating and sharing documents (and avoiding the cost of more expensive software)

He also shares language arts resources you can use to inspire or improve your online content creation. If your niche includes math, science, social studies, physical fitness, or art, there are plenty of resources to adapt to the needs of your audience.

Lower your electric bill

December 28, 2010
If you are a Pennsylvania business owner or resident, you may be able to lower your electric bill by choosing a different electric generation supplier (EGS). Visit the PA Public Utility Commission’s Web site at http://www.papowerswitch.com/ to find a list of licensed EGSs and their contact information, the kilowatt hour price to compare, and questions to ask suppliers as you price shop. Additional details like cancellation fees, discounts, renewable energy options, and fixed or variable pricing plans may be indicated.


Money-saving and educational technology

October 8, 2009

I love technology and how easy some tasks become with working technology. I appreciate the people who develop new technology and those who mentor others in its use. I enjoy mastering new technology, and  I encourage my clients to make use of technology to streamline their business processes.

So I was thrilled to see Small Business Trends’ 51 Tips for Saving Money on Technology compiled by Anita Campbell. I saw some favorites on the list and some I’ve been meaning to try.

For educational technology, I rely on input from my favorite teacher, a middle school Spanish teacher. You can check out cool tools for the classroom (and for some business applications) at her blog  and on Twitter if you follow @SrtaLisa.


DIY marketing tips

June 11, 2009

Let’s continue the celebration of Entrepreneurs “Do It Yourself” Marketing Month with more tips.

Listen to understand.
You will be remembered as a person who cares.
Also, with a clear picture of what prospects and clients want, you are positioned to solve problems and make dreams come true.

Host a networking event or celebration.
Sponsor a contest or hold a drawing and give prizes.
Create a special promotion.
Announce these in the press.
Use your newsletter or e-zine to share details with prospects and clients.

Ask for referrals.
Offer an incentive for those who give referrals.
Set up an affiliate program.
Give the person who recommends you a $30 credit on future services or a check for 10% of the new client’s first purchase. (Check company and government laws concerning gift-giving first.)

Set up an employee and/or customer of the week (or month or year) program.
Express your appreciation.
Give awards and prizes.
Send out press releases.
Create an online award symbol that links back to your company.

Look for free or low cost business cards.
These will look more professional than cards with perforated edges that you create on your computer and print yourself.
Type “free business cards” into the Google search box and you will see companies like VistaPrint, Overnight Prints, and 123Prints.

Create promotional material to fit the occasion.
With an easy-to-use desktop publishing program like Microsoft Publisher, you can create brochures, calendars, flyers, greeting cards, newsletters, and postcards with your logo and brand information.

Look for more free daily tips at http://www.AVApss.net/vatip.aspx.

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