Is it a good business idea?

June 23, 2015

If you are going to be an entrepreneur, choose something you find fascinating. If you simply intend to invest in a business, ask yourself these questions first posed by Jayson Demers.

Save time and shine online with content creation, writing, editing, publishing, and online posting done for you by Debbie Lynn Butler, the E-Content Butler.

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A freebie for teachers

October 14, 2014

Have you heard about Edcamp? It’s a free conference for teachers where attendees set the agenda based on what they want to learn. Topics for discussion include best practices, skills, educational technology, and much more.

If you are a teacher who lives within driving distance of Harrisburg, Pennsylvania, get yourself to Edcamp Harrisburg on Saturday, November 1, 2014. Sign up here  (or if you find yourself making excuses for not going, read this blog post by an Edcamp veteran).

If you are not an educator, feel free to share this with your favorite teacher.

Save time and shine online with content creation, writing, editing, publishing, and online posting done for you by Debbie Lynn Butler, the E-Content Butler.


Are you making the most of your content assets?

September 23, 2014

As a business person, you need to keep a close eye on income and expenditures. Are you also making the most of your content assets? You have these underutilized assets if you
• Own a company logo and promotional material
• Keep an ideas notebook
• Maintain a Web site
• Blog
• Write articles
• Publish books or e-books
• Send e-mail marketing newsletters
• Tweet/post on social media
• Take photographs
• Create images
• Commission branded artwork and infographics
• Record audios and videos
• Podcast

How can you make the most of your content assets? Create a system of tagging your content so you can easily find it in the future when you want to link to an earlier blog post, for example, or reuse an amazing photograph where you also own the copyright.

How you tag is up to you. It will be influenced by
• The amount of content you create—massive content requires more search terms
• The number of distinctly different subjects you cover—if possible, subdivide into categories first
• How you are wired to view the world—for instance, will you group photographs by predominant theme, color, location, emotion evoked, date, people or object depicted?

In the end, your business benefits from you being able to find and reuse your content assets. You save time because you can easily find what you want so you don’t have to constantly create all-new content and you can quickly and meaningfully add to social media conversations with your brand’s voice. You save money, too, if you normally outsource this.

Save time and shine online with content creation, writing, editing, publishing, and online posting done for you by Debbie Lynn Butler, the E-Content Butler.


Where will you go for Museum Day?

September 16, 2014

If you are a writer, you know the importance of reading and of getting out and experiencing how other people see the world. Smithsonian magazine’s Museum Day is just such an opportunity for you (and a friend). Use the link to check out how, when, and where you can go.

Save time and shine online with content creation, writing, editing, publishing, and online posting done for you by Debbie Lynn Butler, the E-Content Butler.


Don’t just take pictures—make those photos work for you

December 31, 2013

Take pictures and make them work for you. Add them to good written content and you create even more interesting material for your readers.

Don’t wait until you have more time. Instead, set up a simple system for processing and making use of the digital photographs you have already taken. For one idea, see what Ruhani Rabin says about how to set up an efficient system to capitalize on your digital photography.

Save time and shine online with content writing, editing, publishing, and online posting done for you by Debbie Lynn Butler, the E-Content Butler.


A penny a word for original content

October 22, 2013

There are people who will do anything for money, even if it is only a penny a word. I’m not condemning those who are truly helpless, enslaved and preyed upon by the rich and powerful. I am calling attention to
1-freelancers who have Internet access and the resources to steal digital content, who then pass your content off as their own for a profit
2-the content marketers who encourage this plagiarism by paying such measly amounts and not checking for originality

If this theft of content has happened to you, find out what you can do about it in Carol Tice’s article “What you can do when your online content gets ripped off.”

Save time and shine online with ORIGINAL content writing, editing, publishing, and online posting done for you by Debbie Lynn Butler, the E-Content Butler.


7 writing prompts for those who would rather do anything else instead of writing

May 21, 2013

Debbie Lynn Butler the E-Content Butler's image of Dabble word game

Does the thought of creating fresh content for your Web site or your blog give you a headache? Are you a master at finding things you would rather do instead of write? Use these writing prompts to make content creation easier.
• Are you a sports fan?
Pick a favorite sport. Use terms from the game to describe how you help your clients succeed.

• Do you have a hobby like woodworking or gardening?
Compare the steps required to complete a hobby project to those you take working with a new customer.

• Does a chilled beverage hold more appeal than a pen (or other writing tool)?
Think up some sizzling summer specials.

• Are you a foodie?
Spice up your writing and your product descriptions with luscious adjectives. In case you’ve never noticed, many descriptors—even in the business world—are food related like “raspberry iPad cover” and “lime laptop sleeve.”

• Would you rather be curled up in a hammock with a good book?
Plug a product by patterning your promotional blurb after the cover jacket text.

• Are you a gamer?
Talk about a winning strategy in gaming and in business.

• Do you enjoy playing word games?
If so, your problem may be procrastination instead of hating to write. Use words from a game like Dabble (pictured above) to inspire future text.

If you are still at a loss for ideas, contact me for ghostwriting and online presence management help.

Debbie Lynn Butler, the E-Content Butler and founder of AVA Professional Support Services, enables clients to save time and shine online with her content writing, editing, publishing, and online presence management services.

Image credit: Debbie Lynn Butler


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