First of all, it’s free to get your business on Google, and who doesn’t like free? Secondly, Google is making things easier for users by putting more features together in the same place. They will also automatically convert current Google+ Pages and Google Places to the new format.
Danny Sullivan’s “Google My Business: A Visual Tour of Google’s New Tool for Local Businesses & Brands” shows you how to set up your own Google My Business account. He also offers links to a product explanation, the Google page where you can get started, an explanation of how non-local brands fit in, and how this will simplify your marketing.