Who should you follow on social media? If you are just starting out, it’s good to have a plan. Will you
• Be friends with family on Facebook or be a fan of company pages?
• Connect with business colleagues or people you want as clients on LinkedIn?
• Follow friends or feel free to follow whoever shares your interests?
• Pick Pinterest people to follow based on their pins or photography skills?
Once you have decided on a connection strategy, you can go looking for new friends and followers. See who your friends are following. Check out Twitter lists in niches that interest you. Here is Aaron Lee’s collection of “101 Best Twitter Lists To Follow In The Twitterverse” to give you some ideas.