You’ve probably heard some experts and self-proclaimed gurus talk about how they “overdeliver.” Should you be following their example?
In my humble opinion, I think not. Instead, your honesty, your sincere desire to help your clients, and your outstanding customer service should automatically cause others to sing your praises. This works for me.
The added bonuses to this approach are
• Happy clients
• Real-life examples of your expertise
• Free word-of-mouth advertising
• Believable testimonials
• Customer satisfaction that comes with good communication and solid, fulfilled promises (a completely different approach than “underpromising and overdelivering”)
Are you going to talk about over delivering or not?
Shine online with content writing, editing, publishing, and online posting done for you by Debbie Lynn Butler, the E-Content Butler and founder of AVA Professional Support Services.