Have you ever been frustrated by the content following a really creative blog post title? Here are some thoughts on how to write blog posts that won’t disappoint your readers.
• Make sure the title, the text, and the images are all talking about the same thing.
• Keep in mind that some people prefer pictures instead of prose so offer both whenever possible.
• Use formatting—short paragraphs; bullet points; numbered lists; bold, italic, or colored text—to make your post easy to scan.
• Provide guidance as you go along. For example, in Melonie Dodaro’s “LinkedIn Etiquette Guide: 20 Dos and Don’ts” post, she first summarizes what the article is about and then directs readers to “scroll down below for the complete article” and “feel free to share this infographic.” She also includes appropriate calls to action like “tweet this tip” and “join our LinkedIn group.”
• Don’t be the blogger who links the majority of words in a post to prior content. Instead, suggest related posts at the end of your article.
• Proofread or hire someone to check your spelling and grammar before you post.
• Remember, as Melonie pointed out, “it’s not about you, it’s about them.”
What would you add to this list?
Get content writing, editing, publishing, and online posting done for you by Debbie Lynn Butler, the E-Content Butler and founder of AVA Professional Support Services.