What to do if you don’t have time to do keyword research

Keyword research is time consuming. It is also crucial to your success as an online entrepreneur. How can you market a product or service that meets a need if you don’t know what people are searching for?

For those who don’t have time—at least at this moment—to do keyword research, I always suggest you refer to e-mail queries you receive from prospective customers.
• What do they want to know?
• What problem do they want you to solve for them (usually immediately)
• What information are they missing?
These will give you clues to relevant keywords. You can also try these quick tips for keyword research by Christine O’Kelly.

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