Keyword research is time consuming. It is also crucial to your success as an online entrepreneur. How can you market a product or service that meets a need if you don’t know what people are searching for?
For those who don’t have time—at least at this moment—to do keyword research, I always suggest you refer to e-mail queries you receive from prospective customers.
• What do they want to know?
• What problem do they want you to solve for them (usually immediately)
• What information are they missing?
These will give you clues to relevant keywords. You can also try these quick tips for keyword research by Christine O’Kelly.
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