When choosing sweets, are you a fan of cakes, pies, or ice cream? My family loves ice cream but we all prefer different flavors—anything chocolate for one, loaded with pecans for another, mocha mixes and fruit flavors for still others.
The same is true for your fans and followers. Vanilla content marketing isn’t going to appeal to everyone. That’s why I urge you to take a look at Heidi Cohen’s 31 flavors of content marketing and decide what will appeal the most to your audience.
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