Making money from your metrics

If you have taken the time to look at your online presence metrics, you may be a bit discouraged. Here are some steps you can take toward making money.
• If you don’t have an online presence, create one! Set up a simple Web site, a blog, or a mini Web page in your Chamber of Commerce’s online directory.
• If you haven’t made any money from your online presence, make sure you are offering something for sale—a product, a service, or a request for a donation if the viewer finds the information valuable (believe it or not, this happens more and more).
• If you are discouraged by the number of unique visitors you have (or don’t have), increase traffic to your site by including a link on your business card, your online profiles, in membership directories, as part of your author byline, when you comment on other people’s blog posts, and in your e-books.
• Now that you know where your online visitors are coming from, consider creating something special to offer a particular demographic (for Chamber of Commerce members or those who attended a recent conference with you).
• If people are clicking away from your site quickly, make sure each link opens in a new window and you are offering exactly what your page title and description promise on that page.
• If visitors are ignoring your call to action, strengthen it with an irresistible offer. If you don’t have a call to action, add one now! At the very least, capture an e-mail address so you can keep them updated about new offerings.
• Did they leave without making a purchase? Review your purchase process to make sure it is as easy as possible. If you don’t offer anything for sale, add the necessary product and Buy Now button.
• Do you wish your visitors spent more money (who doesn’t)? Create product bundles.
• Where do you need to increase your online presence? Social media? Blogging? Authoring articles and e-books? Creating info products? Take action.

You don’t have to do this all yourself. I can help.


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