Count-the-cost checklist for DIY marketing

Are you considering a DIY marketing project? Be sure to count the cost of
• The hours a project will take you given your level of expertise
• Your time at the hourly rate your customers pay
• Loss of time doing what you love
• Material costs
• Additional technology, software, or equipment purchases required
• Time to figure out what you did wrong and/or phone calls to help desks
• Less-than-professional looking results
• The frustration of having more on your to-do list

What is the true cost of your do-it-yourself marketing project?

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