If you are unable to afford a top-notch marketing firm at present, be sure to avoid these pitfalls with your DIY marketing efforts:
• Don’t assume DIY requires no budget.
Instead, prioritize where you will spend money in order to present your company in the best possible light.
• Don’t neglect to count the cost.
Consider your hourly worth, the cost of materials and technology, and the amount of expertise required before you a decide it’s cheaper to do it yourself than to hire someone.
• Avoid looking cheap and unprofessional.
It’s okay to try to save money by being a do-it-yourselfer. Make sure your efforts proclaim your professionalism instead of your unwillingness to spend money.
What would you add to this list?