Do-it-yourself marketing: is it right for you right now?

When should you consider do-it-yourself marketing?
• As a start-up—don’t be shy about telling everyone you know about your new business.
• If you have a very limited budget—make use of free social media and online profiles in article directories, your Chamber of Commerce membership listing, and the roster for your industry or professional associations.
• When you network and attend events—if you don’t promote your business, who will?
• As your business grows to include marketing personnel or a marketing department, they become your company’s DIY marketing experts—keep them busy and happily employed.
• If you know exactly what you want to see/do/accomplish—go right ahead if you have the time, money, and expertise to do it yourself without negatively impacting the rest of your business.
Is do-it-yourself marketing right for you right now?


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