Before you rush to create online content, find out what formats appeal to your ideal prospects and customers. You’ll save yourself time and appeal to the people you really want to reach. I see more and more e-mail marketers sending out talking head videos because video boosts their search engine rankings. It doesn’t seem to matter to them that their desired audience would rather read a half-page summary in 30 seconds than watch a 5-minute video.
You and your current and future clients can have the best of both worlds. Post a video to boost your search engine rankings but offer your list a choice of an audio download and a written transcript along with a video. Who doesn’t like to be given choices?
If you’re too busy to create this additional content, contact me and I can help create the audio and text you need.