Are your ideal clients among the growing number of American smartphone users? Is your Web site or blog mobile-ready for them?
The Pew Internet and American Life Project has published new data about smartphone usage by American adults. They found 46%–an increase of 11% in the last nine months—of US adults own a smartphone; 41%–a decrease of 7%–own a more basic mobile device; and 12%–a decrease of 5%–have no cell phone.
If you are marketing to those making more than $75,000 per year, college grads, or those between the ages of 18 and 35, you have less than a 4-in-10 chance of them finding you using something other than a smartphone. Your odds look better with people who didn’t graduate from high school (3-in-4 odds) and with seniors (13-in-15 odds) although, in my opinion, their lack of smartphones may also indicate a lack of disposable income to purchase your products and services.
If you haven’t done so already, take a look at your Web site or blog using a variety of devices so you can see what your visitors will see. Weebly makes it easy for you by auto-generating a mobile-friendly version of each of their Web sites. WordPress offers a Mobile Pack, and Google Reader can create a smartphone version of your RSS feed.
What will you change on your Web site or blog to reach your ideal audience?
Debbie Lynn Butler, the E-Content Butler and founder of AVA Professional Support Services, enables clients to save time and shine online with her content writing, editing, and online presence management services. Find out more about following her on Twitter.