Social media content: 25 easy ways to add depth to your online presence

Don’t get stuck in a rut with your social media content. Variety is the spice of life so go ahead and
• Talk about what interests you
• Express an interest in what is important to others—birthdays, anniversaries, children’s accomplishments, illness, needing to get over a rough spot
• Tell a little bit about yourself without being a bore
• Be inspiring—share inspirational quotes, testimonials, or case studies
• Share a favorites list (technology, free social media management tools, books)
• Post a Top Ten list
• Make someone else laugh
• Post a photograph instead of using words
• If you are posting for business, create and post an infographic
• Link to a short video that provides valuable information OR is entertaining
• Answer frequently asked questions
• Ask questions when you need immediate feedback
• Thank those who retweet or respond
• Recommend someone else’s article, blog, product or service
• Invite your group to respond to a question, stating you will share the collective wisdom in a future blog post
• Announce a new article, blog post, launch, networking event, product or service, teleseminar, video, workshop
• Link to DIY instructions you have created for a task many people find too complicated
• Review products you use and love (or use and could improve)
• Become a trusted book or movie reviewer
• Curate a collection of useful information to save your readers time searching for what they need
• Offer tips in your area of expertise
• Be willing to share challenges you’ve faced and how you have overcome them
• Comment on breaking news in your industry
• Give away something your audience wants—a free chapter of your upcoming book, a discount, etc.
• Hold a contest—post rules and prizes, your purpose, and winners’ names

Where do you need to add some depth to your online presence?


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