If you are new to info product creation, you may be wondering what kind of product to create. Here are 10 questions to ask yourself before you begin.
• What am I capable of producing on my own right now—audios for download to an MP3 player, CDs, e-books, podcasts, teleseminars, informational tweets, transcripts of presentations or speeches, videos, white papers, workbooks?
• What kind of technology and software would I like to purchase for use in creating informational products?
• What am I willing and able to hire someone else to do for me?
• What is the primary learning style (seeing, hearing, doing) of my ideal client? Secondary?
• Where does this person go for information and solutions—YouTube, Google, Facebook, Twitter?
• How much time is s/he willing to devote to learning something new?
• What price range is acceptable to this prospective customer?
• Do I already have content created that would lend itself to a particular info product format?
• How much time do I have to create a new product?
• What do I enjoy doing?
Based on your responses to these questions, you should have a clear idea about what you can and cannot do right now. You also know what style, format, length, and price will appeal to your ideal customer. Look through content you have already created to find information or a solution you would like to offer and decide how you can format it into an informational product in the time you have available. Do what you love and let your passion shine through to your audience.