Are you ready to give up on your online presence—your blog, Web site, articles, newsletter, and/or social networking—because you’re not making money? Reexamine your measure of success.
Just as a series of encounters leads one from being single to being married, so it is with blogging and other forms of online engagement. One meeting—especially an impersonal, online exchange—may not be enough to convince someone else that “you’re the one” for them and for the job in question. What can you do? Measure how many people are:
Reading your blog
Retweeting, linking to your post, or otherwise sharing your information with their friends
Responding with comments and favorable feedback
Asking for more information
Considering a purchase
With this information in hand, you can take steps to
Increase readership with frequent, consistent posting and mentions on social networking sites
Encourage sharing by utilizing RSS feeds, share buttons, and building relationships on social networks
Receive desirable feedback by being open, honest, customer-centric, and quick to help
Nurture prospects by providing valuable information needed to solve problems at little or no cost, no risk
All of these steps increase the size of your prospect pool of people who know, like, and trust you and might make a purchase in the future. If you only measure your success by the money you make, you’re missing out on building lasting relationships and making a difference in people’s lives.