5 common fears about content marketing

Are you too afraid of the idea of content marketing—or the idea of writing something that will remain permanently online—to build your online presence by providing valuable information? Here are some tips to overcome your fears.

Fear #1 I don’t have enough time

We all have the same number of hours in the day. Can you commit 15 minutes of each day to taking material you already have in notes, Web pages, or speeches and creating fresh content? You don’t have to start by writing a book although you can if you want to. Create a five point list, a one minute audio or video, or a step-by-step guide to do something you can do yourself in less than two minutes. Post your content then repeat the process again tomorrow and the day after until you have plenty of online content.

Fear #2 I won’t make money

Each piece of content you create can include a call to action—visit my Web site, sign up for my special report or newsletter, or buy my product. This does not guarantee a sale but it causes people to consider a purchase and to begin to know and trust you for the future.

Fear #3 I don’t have anything to share

Even if you believe everything you know is proprietary information that cost you millions to learn, you can still be a giver. Answer questions. Connect people and ideas. Curate information in your niche.

Fear #4 People take and don’t buy

Human nature causes many people to want something for nothing. At the conclusion of your presentation, be sure to link an irresistible offer with a purchase.

Fear #5 I can’t write—at least, that’s what my English teacher/parent/editor said

Record audios and get them transcribed for use as articles, blog posts, or informational products. Create videos. Let someone else interview you. Keep it simple by tweeting in 140 characters or less. Hire help to ghostwrite or edit for you.

You don’t have to be afraid of creating content and marketing yourself and your business online. Start by overcoming these five fears.


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