What do you want to happen when someone searches online for your name?

When someone searches for you by name online, do you want
• Your name, your company name, your brand, and your product or service to appear multiple times on the first page?
• Curious visitors to know, like, and trust you?
• People to share what they find?
• Serious prospects to take action–sign up for your free report or teleclass, join your mailing list or social media group, contact you, and (in an ideal world) buy from you?

I recommend you read Scott Ginsberg’s blog post “When Someone Googles Your Name, What Do You Want To Happen?” before you decide how to measure the success of your online presence. Remember to actually request feedback and measure for best results.

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