Anyone who wants more customers can certainly profit from content marketing. The following people also benefit and here is how and why they do.
• Prospects get a taste of your expertise before making a purchase
• Current customers get timely new information
• People with problems you can solve can find you online 24/7 regardless of your store hours or location
• Individuals who have not yet met you can begin to know and trust you because your content marketing builds your credibility
• Networking acquaintances get easy access to a wealth of information you may not have time to share in person
• Employees and business associates know exactly where you stand on issues, policies, and procedures and they can complement your effort to build the company brand
• As an added bonus, your parents and former teachers can also be proud of your ability to communicate
Content marketing benefits your prospects, current customers, people you can help, individuals who need to know you are trustworthy, networking acquaintances, employees and business associates. You benefit from greater online visibility, increased credibility, and ease of sharing timely and valuable information, all of which can lead to more customers.