Can a ghost have a new look?

Let me start with a big thank you to all of you who are reading this. Your interest confirms the growing importance of content marketing for us, as entrepreneurs, and for me as a content marketing ghostwriter.

Which brings me to the headline question—can a ghost (or any online persona) have a new look? Yes, you can! You can change your blog header—as I have done—to highlight your niche. You can also update your online profile in article resource boxes, blog About Us pages, e-zine and newsletter templates, informational products (usually as an upgrade, not a total rewrite), social media postings, and Web pages.

Whether you say “Yes, the Butler did it!” or “I did it myself” to content creation, you are building your online presence. Best of all, content marketing will keep you from being invisible to prospects and clients.

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