Benefits of having a newsletter or ezine

Do you need more customers? Are you missing out on these benefits by not having a newsletter or e-zine for your business? You can

• Stay in the forefront of people’s minds.
Because they hear from you often enough to be helpful but not often enough to be annoying, they will think of you when they have a need you can fill.

• Update product information quickly and cost-effectively.
Get the word out about new items without having to print a new catalog.

• Interact and build relationships with your audience.
Use a newsletter to ask for and respond to reader input. Give your audience what they want instead of generic material for mass media distribution. Recognize the contributions and achievements of readers and clients.

• Build credibility and trust.
Over time, a newsletter establishes your expertise. It also lets your readers get to know you, what you value, and how you do business.

• Stand out from your competition.
If you offer information that is valuable to your readers instead of turning your newsletter into a giant sales page, you will differentiate yourself from your competition.

Which of these benefits are you missing?


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