Are you too busy to create fresh content for a blog or a Web site? You may be missing out on these benefits.
• Search engines, prospects, and clients look for new content.
• Your online content helps you build relationships and gain people’s trust.
• Timely, accurate information establishes you as an expert.
• The more content you have online, the more likely it is that people who need your product or service will find you.
• The perceived value of the information you share will determine if and how often visitors will return to your blog, Web site, or store.
Which of these benefits can you afford to do without?