Building your online presence is easy when you avoid these mistakes

Five common mistakes can ruin your online presence. Here are the major pitfalls and how to avoid them.

Never starting content creation
Procrastination is not your friend when it comes to creating great content. Neither is inertia. Create a system for capturing ideas that works for you—a journal, a voice recorder, a file or folder—then use it.

Never finishing content creation
Impose a time limit and only write for that length of time OR intentionally vary the length of your content so that content creation doesn’t feel like writing a 500 page book. Short content is better than no content (in fact, many people prefer succinct material) and you’re more likely to finish.

Wanting perfection before posting
Scholarly work needs to be as close to perfect as possible. Online content, on the other hand, can be changed at a later date so it’s a good idea to do your best, get your content online, and provide updates as needed instead of waiting for everything to be just right. If you don’t believe me, look at some best-sellers where the author is more intent on getting the message out than being totally, perfectly correct.

Offering nothing of value
Know what your audience wants and needs and create content accordingly. Otherwise, you are wasting your time and your readers’ time. A clear focus will also help you write more quickly.

When you use other people’s content without giving the proper credit, you infringe on their copyright while proclaiming your lack of expertise, originality, and ethics. It’s far better to invite someone to guest author your blog or to ask for (and receive) permission to quote a portion of work and then acknowledge the original author.


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