Credibility: improve your image, improve your chances with prospects

Creating credibility is both an ongoing process and a one-shot deal. You establish and continually maintain your credibility with stellar business practices, continued education, and community service. However, if you destroy someone’s faith in you by being dishonest or unreliable in the early stages of a relationship, you may never get another chance to build trust. Your actions speak louder than your words, your promises, your written guarantee, and your customers’ testimonials.

How do you convince those who are interested in your product or service that you are trustworthy? Here are 7 ways that work:

  • Be honest all the time.
  • Add value not just a list of degrees after your name.
  • Volunteer, contribute, and share both in your local community and online in your global  network.
  • Supply valid contact information to prospects and clients. Include a mailing address, a phone number that leads to a real person, and an e-mail address that gets checked on a regular basis.
  • Forget trying to hide your identity in online transactions.
  • Be reliable, timely, and appropriate.
  • Provide excellent customer service.

How have other business owners increased your trust in them?

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