DIY marketing for the small business owner

Need more tips for your DIY marketing campaign during Entrepreneurs “Do It Yourself” Marketing Month?

Think outside the “marketing means selling” box.
Offer benefits.
Demonstrate your ability to meet needs.
Speak to your target market’s emotions when you write copy.
Don’t sell in every letter, e-mail, and newsletter or your prospects and customers will dread hearing from you.

You don’t have to know everything, just enough to share.

Let people get to know you and what you believe in.
Show them with your community service and charitable giving.

Get to know people and let them get to know you.
It’s easier to buy from someone you know and trust.

Spend time listening.
Listen to discover interests, concerns, desires, plans, and ideas.
Use this information to connect and offer help.

Nominate someone in your company for an award.
Send out press releases about the nomination, the award, and your company winner.

Create a welcome package for new neighbors.
Don’t just introduce yourself and your company.
Include useful information for newcomers so you are viewed as a helpful resource.

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