DIY marketing tips

Let’s continue the celebration of Entrepreneurs “Do It Yourself” Marketing Month with more tips.

Listen to understand.
You will be remembered as a person who cares.
Also, with a clear picture of what prospects and clients want, you are positioned to solve problems and make dreams come true.

Host a networking event or celebration.
Sponsor a contest or hold a drawing and give prizes.
Create a special promotion.
Announce these in the press.
Use your newsletter or e-zine to share details with prospects and clients.

Ask for referrals.
Offer an incentive for those who give referrals.
Set up an affiliate program.
Give the person who recommends you a $30 credit on future services or a check for 10% of the new client’s first purchase. (Check company and government laws concerning gift-giving first.)

Set up an employee and/or customer of the week (or month or year) program.
Express your appreciation.
Give awards and prizes.
Send out press releases.
Create an online award symbol that links back to your company.

Look for free or low cost business cards.
These will look more professional than cards with perforated edges that you create on your computer and print yourself.
Type “free business cards” into the Google search box and you will see companies like VistaPrint, Overnight Prints, and 123Prints.

Create promotional material to fit the occasion.
With an easy-to-use desktop publishing program like Microsoft Publisher, you can create brochures, calendars, flyers, greeting cards, newsletters, and postcards with your logo and brand information.

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