I just finished reading Seth Godin’s Tribes. I was struck by the importance of being able to communicate in a manner that unites people.
When you design promotional material, send a newsletter or autoresponder, write a blog, create a video, post on forums (or Twitter, LinkedIn, Facebook, etc.) or build a Squidoo lens, are you building community? Don’t just go through the motions to increase your brand recognition. Dare to be the person who connects people and new ideas.
Take a look at Seth’s list of ways to get traffic for your blog. Use this as a blueprint as your practice communicating ideas and connecting people. Add some ideas of your own. Above all, have fun as your build community.