More DIY marketing for Entrepreneurs Do It Yourself Marketing Month

Here are additional tips to help you make the most of Entrepreneurs “Do It Yourself” Marketing Month:

Be quotable.
Make your contributions to online and in-print media informative and interesting.
Reflect on current events, headlines, or local news.
Leave insightful comments on forums and other people’s blogs.
Help a reporter with information about your area of expertise.
Answer questions from your unique perspective.

Provide a prize for a trade show or networking event that brands your company.
Publicize both the prize and the winners.

Build your own e-mail list; don’t buy one.
Encourage people to opt-in with a freebie, discount, giveaway, or prize.
Be clear that you NEVER rent, sell, barter, or share your list.
Participate in a joint venture to increase subscribers.

Make a donation to charity whenever you get a new customer.
Include this information on your Web site, in your press releases, and when “your” charity is hosting a celebration.

Make navigation easy on your Web site, in your blog, and in your Twitter tweets.
Cut down on the number of clicks required to take action.
Make it simple for prospective clients to get what they want.

Be kind to gatekeepers.
Be remembered as someone who cares about others, not as someone who is only interested in the powerful, highly paid people at the top.

Tool for visualizing size

I couldn’t wait until my regular blog posting to share this little tool for those who shop online.

Go to http://www.sizeasy.com.
Type in the product dimensions specified by the retailer.
Get a 3-D image to help you visualize the size of the item.
You can also use this tool for size comparison purposes. Now you can know instantly whether the new improved model size is right for you.

DIY marketing for the small business owner

Need more tips for your DIY marketing campaign during Entrepreneurs “Do It Yourself” Marketing Month?

Think outside the “marketing means selling” box.
Offer benefits.
Demonstrate your ability to meet needs.
Speak to your target market’s emotions when you write copy.
Don’t sell in every letter, e-mail, and newsletter or your prospects and customers will dread hearing from you.

Mentor.
You don’t have to know everything, just enough to share.

Volunteer.
Let people get to know you and what you believe in.
Show them with your community service and charitable giving.

Network.
Get to know people and let them get to know you.
It’s easier to buy from someone you know and trust.

Spend time listening.
Listen to discover interests, concerns, desires, plans, and ideas.
Use this information to connect and offer help.

Nominate someone in your company for an award.
Send out press releases about the nomination, the award, and your company winner.

Create a welcome package for new neighbors.
Don’t just introduce yourself and your company.
Include useful information for newcomers so you are viewed as a helpful resource.

Get additional free daily tips at http://www.AVApss.net/vatip.aspx.

DIY marketing tips

Let’s continue the celebration of Entrepreneurs “Do It Yourself” Marketing Month with more tips.

Listen to understand.
You will be remembered as a person who cares.
Also, with a clear picture of what prospects and clients want, you are positioned to solve problems and make dreams come true.

Host a networking event or celebration.
Sponsor a contest or hold a drawing and give prizes.
Create a special promotion.
Announce these in the press.
Use your newsletter or e-zine to share details with prospects and clients.

Ask for referrals.
Offer an incentive for those who give referrals.
Set up an affiliate program.
Give the person who recommends you a $30 credit on future services or a check for 10% of the new client’s first purchase. (Check company and government laws concerning gift-giving first.)

Set up an employee and/or customer of the week (or month or year) program.
Express your appreciation.
Give awards and prizes.
Send out press releases.
Create an online award symbol that links back to your company.

Look for free or low cost business cards.
These will look more professional than cards with perforated edges that you create on your computer and print yourself.
Type “free business cards” into the Google search box and you will see companies like VistaPrint, Overnight Prints, and 123Prints.

Create promotional material to fit the occasion.
With an easy-to-use desktop publishing program like Microsoft Publisher, you can create brochures, calendars, flyers, greeting cards, newsletters, and postcards with your logo and brand information.

Look for more free daily tips at http://www.AVApss.net/vatip.aspx.

Entrepreneurs Do It Yourself Marketing Month

Are you just starting out in business or do you need to stretch your marketing dollars? Here are some DIY marketing tips in celebration of Entrepreneurs “Do It Yourself” Marketing Month.

Give people a reason to trust you.
Do what you promise.
Offer a guarantee.
Be specific and up front about your policies, procedures, and affiliate marketing.
Make your privacy and security policy available.
Never share, sell, rent, or barter your mailing list.
Don’t hide your affiliate marketing behind tiny URLs and expect people to trust you.

Boost your credibility and your business.
Include degrees, certifications, awards, honors, memberships, and press information on your Web site and in your promotional material.

Be a giver.
Do random acts of kindness and community service.
Make charitable donations.
Mentor.
Offer information and help.
Give a free consultation, article, report, or tutorial to those who visit your Web site or sign up for your newsletter.

Keep in touch.
Call or e-mail after networking events, presentations, and interviews.
Send a card for special occasions and holidays.
Say thanks when someone makes a purchase or gives you a recommendation.
Follow up if you haven’t heard from someone for a long time.

Ask for testimonials.
A simple “Would you be willing to write a few words about how our company met your needs and let us post your testimonial on our Web site?” works.

Celebrate Entrepreneurs DIY Marketing Month with free daily tips, too.